Digital product passport
Explore PassportWICOVA Passport
A unique digital identity for every physical product. Activation, provenance, burn history, remaining life, care and authentication in one place, owned by the customer.
Platform
One platform. Every connected home fragrance product.
WICOVA gives a physical product an identity, a memory and a voice. Three layers share one symbol and one set of rules, from the tag under the lid to the dashboard on a brand's desk.
Three layers
Passport, Vision, Intelligence.
Sub-brands never get their own symbols. Each is WICOVA, with a descriptor.
AI candle analysis
Explore VisionWICOVA Vision
Computer vision that reads a photograph of a burning candle: melt pool, wick, tunnelling and soot, with one clear recommendation.
Analytics and product data
Explore IntelligenceWICOVA Intelligence
Behavioural fragrance intelligence for customers and real-world product performance for brands, aggregated by product, batch and fragrance.
Connected products
A tag under the lid, a code on the base.
The physical layer is deliberately simple. The customer lifts the lid and finds a hidden feature, not a sticker.
Ordinary NFC tags fail against metal. WICOVA specifies an anti-metal tag with a ferrite layer so it reads reliably through a phone held against the underside of a metal lid.
Cover label · 28mmMatte soft-touch stock. Spot UV on the symbol so the point catches the light.
- Tag
- NTAG213 NFC, anti-metal (ferrite-backed)
- Placement
- Underside of the removable lid
- Cover label
- 28mm round, matte, spot UV on the symbol
- Fallback
- QR code on the vessel base
- Opens
- In the browser. No app, no account
- Address
- wicova.com/c/‹unique-id›
Consumer experience
Dark by default. One action per screen.
Candles are lit in the evening. The passport is a mobile web experience that opens on tap: numbers large, everything else quiet, the partner brand named first.
Muir & Me · CandleBlack Rose & AmberDigital Candle Passport
92%Remaining
- Est. burn
- 48 h
- Candle ID
- 0001842
- Batch
- BRA090926
Powered byWICOVA
Muir & Me · BurningBlack Rose & Amber
5 sessions
02:14:32of a recommended 4-hour maximum
- Expected remaining
- 41 h
- Session ends
- 21:26
Keep within sightAway from drafts and anything that can catch fire. We'll remind you at 3h 30m.
Powered byWICOVA
WICOVA Vision09 Sep · 19:12
Healthy burnYour candle is burning well.
- Melt pool
- Good
- Wick
- Slightly long
- Tunnelling
- None detected
- Soot
- Minimal
- Estimated remaining
- 76%
RecommendationTrim approximately 2–3mm before your next burn. A shorter wick gives a steadier flame and less soot. Wait until the wax is fully set.
Product lifecycle
Every stage, one record.
A product's passport follows it from the batch it was made in to the moment it is replaced.
- 01Made
A product and batch are created by the brand.
- 02Enabled
WICOVA issues an identity and the tag is fitted under the lid.
- 03Sold
The product ships through any channel, unchanged on the outside.
- 04Activated
The customer taps the lid and the passport opens.
- 05Burned
Sessions, remaining life and care are recorded.
- 06Analysed
Vision reads the burn; Intelligence builds the profile.
- 07Replaced
The right next product is recommended from the same brand.
Beyond candles
Built for home fragrance, not just candles.
Candles are first because they burn, and burning is measurable. The identity, passport and intelligence layers apply to anything that scents a room.
- CandlesNowNFC under the lid, QR on the base
- Reed diffusersNextActivation, refill timing, intensity
- Wax meltsPlannedMelt sessions and remaining count
- Room spraysPlannedUsage and reorder signals
- IncensePlannedSessions and safety guidance
- OilsPlannedDiffuser pairing and dosing
See the platform from your side of the shelf.
Brands, retailers and technology partners can join the pilot or talk to the team.