The technology layer for home fragrance
Intelligence for home fragrance.
Technology that connects physical home fragrance products with customers, brands and real-world product data.
- NFC under the lid
- A passport for every product
- Real-world product intelligence
- Est. burn
- 48 h
- Candle ID
- 0001842
- Batch
- BRA090926
- Burn history5 sessions
- Candle care
- WICOVA Vision
- Fragrance profile
Connect the product
One tap. The candle introduces itself.
A small NFC tag sits beneath the removable lid. Lift it, tap your phone against the underside, and that individual candle's passport opens.
- Anti-metal NTAG213 tag under the lid, hidden by a WICOVA cover label
- Opens in the browser. No app to install, no account to create
- QR code on the base for phones without NFC
WICOVA Passport
Every product receives a unique digital identity.
Product, batch, activation, burn sessions, remaining life, care and safety. Each candle carries its own record, owned by the customer and informed by the brand.
The same identity proves a product is genuine and traces it back to the batch it came from.
- Est. burn
- 48 h
- Candle ID
- 0001842
- Batch
- BRA090926
- Burn history5 sessions
- Candle care
- WICOVA Vision
- Fragrance profile
Burn smarter
Track sessions, product life and care.
Start a burn from the passport. WICOVA keeps the session, estimates what remains and says when it is time to stop. Guidance arrives when it is useful, not as a lecture.
- Start and stop sessions from the passport
- Remaining life estimated from real burn time
- Reminders at the recommended maximum burn
- Expected remaining
- 41 h
- Session ends
- 21:26
Keep within sightAway from drafts and anything that can catch fire. We'll remind you at 3h 30m.
WICOVA Vision
AI-powered candle analysis.
One photograph. Melt pool, wick length, tunnelling and soot assessed, with a single clear recommendation.
Vision is in development. It will be validated against real burns before it offers guidance, and it will never replace the safety instructions on the product.
- Melt pool
- Good
- Wick
- Slightly long
- Tunnelling
- None detected
- Soot
- Minimal
- Estimated remaining
- 76%
RecommendationTrim approximately 2–3mm before your next burn. A shorter wick gives a steadier flame and less soot. Wait until the wax is fully set.
Understand fragrance
Behavioural fragrance intelligence.
What people light, how often and for how long builds a fragrance profile that no survey can. Preferences become recommendations, and recommendations become the next purchase from a brand they already trust.
- Woody91
- Amber84
- Smoky71
- Floral43
- Citrus22
WICOVA for Brands
See what happens after the shelf.
Activations, burn sessions, lifespan, issues and repeat-purchase intent by product, batch and fragrance. Real-world product data, aggregated and anonymised.
- Mushrooming4.6%
- Tunnelling2.1%
- Soot1.3%
- Most common room
- Living room
- Average burn session
- 2h 41m
- Scans per candle
- 3.4
| Candle ID | Batch | Time |
|---|---|---|
| 0001842 | BRA090926 | 19:12 |
| 0001839 | BRA090926 | 18:47 |
| 0001821 | BRA080826 | 18:02 |
| 0001818 | BRA080826 | 17:31 |
Powered by WICOVA
One mark. Every connected home fragrance product.
Partners keep their own identity. WICOVA sits at the base of the vessel and under the lid, the sign that a product is connected.
- CandlesNow
- Reed diffusersPlanned
- Wax meltsPlanned
- Room spraysPlanned
- IncensePlanned
- OilsPlanned
Launch partner
First lit with Muir & Me.
Muir & Me, an independent home fragrance house, is WICOVA's first launch partner and the environment WICOVA was built in. Its candles are the first to carry a passport under the lid.
WICOVA is an independent technology company. Muir & Me is one brand on the platform; every partner keeps its own name on the vessel.
Become a WICOVA-enabled brand.
Join the pilot and put a passport in every product you ship.