About
Born from a real home fragrance business.
WICOVA exists because a maker wanted to know what happened to a candle after it was sold, and found that nobody could tell them.
The story
The last analogue product in the connected home.
Running Muir & Me, an independent home fragrance house, made one thing obvious. Once a candle left the shelf, the business knew almost nothing about it. Not whether it was lit, how it burned, whether it tunnelled, or why a customer did or didn't come back.
Every other category had already been connected. Fragrance had not, because nobody had given the product itself an identity. WICOVA does that: an NFC tag under the lid, a passport for every unit, and intelligence that flows both ways.
WICOVA is an independent technology company. Muir & Me is its launch environment and first partner, not its owner or its only customer. The platform is built so that any brand, from a single maker to an international house, can put Powered by WICOVA on a product and mean it.
Principles
How WICOVA behaves.
Infrastructure, not a candle app
WICOVA behaves like a standard: quiet, neutral and trustworthy beside any brand, the way a payments or connectivity mark sits beside a product without competing with it.
The partner brand leads
On the vessel, in the passport and in the data, the maker's name comes first. WICOVA signs off at the bottom.
Honest data
Estimates are called estimates. Illustrations are labelled. Nothing is presented as measured until it has been.
Calm technology
One primary action per screen, numbers over adjectives, and guidance only when it is useful.
Where we are
Early, and deliberately so.
WICOVA is pre-launch. The brand, the platform foundation and the physical tag system exist; the first passports ship with the pilot.
- Brand and design systemIdentity, tokens and the Tag symbol.Done
- Public platformThis website and the foundation of the product codebase.Done
- Passport pilotWICOVA-enabled candles with Muir & Me as launch partner.Now
- WICOVA for BrandsProduct, batch and passport management with the first dashboards.Next
- WICOVA VisionValidated computer-vision analysis inside the passport.Next
- Beyond candlesReed diffusers, wax melts and other home fragrance categories.Next
Talk to WICOVA.
Brands, partners and investors are welcome. Tell us who you are and we'll reply directly.